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Frequently Asked Questions

The UMC token will be used within the Torch Ad advertising ecosystem. Advertisers will be able to buy advertising with the UMC token, Publishers will be able to earn UMC tokens for displaying ads on their properties and users will be able to earn UMC tokens for offering up their data to advertisers.
Torch Ad will improve the existing digital advertising market by introducing a solution to combat excessive payment cycles for publishers and advertisers as well as reducing and eventually eliminating ad fraud.
The initial amount of tokens issued will be 100 million. However the depending on the scales we achieve, we may need to increase the amount of tokens to satisfy advertising demand.
This information will be clarified upon release of the whitepaper in due course. Please register your interest to receive a copy of the whitepaper.
Digital advertising is a very competitive marketplace, however most businesses follow the money which resides with large brands and agencies with multi million dollar budgets. Torch Ad is working for the largely untapped SME market. Over 90% of businesses worldwide are classified as SME’s according to the WTO and these businesses have been left out of the digital marketing landscape. We will give them a voice.
Torch Ad has already built its own fully operational ad exchange. We have extensive experience in promoting digital advertising services worldwide. Our platform can perform in any country and we are building a worldwide marketing team to promote our service.
To register for the Token sale you need to first register your interest. Once you are a registered user on our platform you will receive regular updates on when and how you can become involved with the Token sale.
KYC (Know Your Customer) is an essential part of any ICO for both legal and regulatory reasons.
We will require your name, address, email, mobile phone number (which will be validated upon registration) and a valid government issued identity document such as a passport or driving licence. Further identity credentials may be required dependent on your country or other factors.
If you are unwilling to reveal your identity you will not be able to join our project.
You will receive regular updates on the project and its progress and you will be provided with further details on all aspects of the Token sale.
We aim to run the Token sale towards the end of March, however the dates may change dependent on the progress of the project up until that point. Any changes will announced in updates to all registered users.
There will be a Pre Sale opportunity which will be announced in due course.
You will be able to purchase Torch Ad with Bitcoin, Ether, Litecoin and Fiat currency. Other form of payment may be introduced in due course.
We cannot accept contributions from the following countries for the Token sale:
  • United States of America
  • The People’s Republic of China
  • South Korea
  • North Korea
  • Libya
  • Syria
  • Lebanon
  • Iran
  • Pakistan
  • Canada
  • Bangladesh
  • Bolivia
  • Ecuador
  • Kyrgyzstan
  • Morocco
  • Nepal
  • Israel
Please note that this list is not exhaustive and more countries may be added and potentially some removed dependent on government restrictions going forward.
There will be a bounty programme, more information will be provided in due course. If you would like to take part in the bounty programme, please email us with your proposal - thefuture@torchad.com