Advertising Technology Simplified
Torch Ad has a vision to open up digital advertising to everyone. Over 90% of businesses worldwide are small to medium enterprises who have limited time, resources or expertise to access existing digital advertising tools.
We are giving the small business owner the same opportunity to promote to their local community as a large multinational company. We are levelling the playing ﬁeld and providing a future where all businesses can beneﬁt from digital growth.
Digital Advertising has many issues. It is currently dominated by large companies who make money on volume, control and your data not on quality and transparency. Complexity, lack of transparency, fraud, privacy abuse and jargon are the new normal. Distrust in the industry has reached an alarming yet understandable level.
Irrelevant and unwanted ads
Privacy and data misuse
Lack of buying transparency
Unclear reporting and attribution
Ad blockers and ad apathy
Long payment cycles
Excess and expensive middlemen
Complicated and inaccessible
Torch Ad is the initial step in our journey towards a better online advertising future. Digital advertising is a huge and complex industry that cannot be changed overnight. We understand the current limitations of blockchain in the same way that we understand the complexity and fragmentation of ad tech. Our model will be a hybrid of both technologies. The advertiser, the publisher and the user are the cornerstones of digital advertising, but right now are the ones with the least control. Our solution will gradually restore control to these players.
Vision to make advertising simpliﬁed, transparent and ROI driven for all
Setup office and team in London
Build ad exchange and go live with Amazon AWS
Start integrating ad exchanges
Research implementation of Blockchain into digital advertising.
The core team has experience over the last two decades in digital advertising and IT. Offices are in the UK and India. The team is ready to embrace the challenge of changing the future of advertising. In a world of inescapable technological progress our principle is to always keep it simple and inclusive. If you would like to be part of our team, please get in touch.
Group Managing Director & Founder
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